No. 1 Cyber University Brand Power
▲ Kyung Hee Cyber University has claimed the top rank among cyber universities within K-BPI for 3 consecutive years through 2018.
Kyung Hee Cyber University has established itself as the best cyber university. Kyung Hee Cyber University has achieved top rank for 3 consecutive years (2016·2017·2018) in ‘K-BPI’ survey conducted by KMAC as of March and has been acknowledged for its educational superiority.
K-BPI of KMAC is a well-known brand diagnosis and assessment system of Korea which has been conducted since 1999. It features the highest participation of companies and institutions amongst all domestic brand diagnosis and assessment systems and it has established itself as the most trusted brand assessment system by consumers through systematic management model, 1:1 face-to-face interview investigation, etc.
Survey results revealed that Kyung Hee Cyber University has achieved combined score of 506.1 in the brand recognition and loyalty and it has been ranked at the top spot in terms of brand power for cyber universities from 2016 through 2018.
It especially caught the eye in terms of exhibiting great disparity from other cyber universities for brand loyalty consisting of image (Value for price, uniqueness, activeness, reliability), utility (Willingness to use in future, recommendation by others, usage convenience), and desirability (Mass appeal, individual preference).
Kyung Hee Cyber University personnel has analyzed, “Differentiated philosophy and vision of Kyung Hee Cyber University compared to other universities along with consistent exchange and cooperation with Kyung Hee University seem to have had great effect on the public psyche”.
▲ Kyung Hee Cyber University has achieved top spot for 3 consecutive years through 2018 at K-BPI survey conducted by KMAC.